Advertisements

Advertisements are seen along the roads, on the buildings, television channels, newspapers and magazines, websites and sometimes least expected spots. Advertisements make people aware of different products available in the market.

Advertisements are sometimes distracting. Instead of attracting the potential customers improper advertisements distract them. Advertisements should be prepared with utmost skill for increasing sales of products.

Advertisements which tell the features of a manufactured product are useful for its customers. However, the advertisements which amaze, attract or entertain but do not tell about the features of a product are not effective.

Different media are used to reach the potential customers for a manufactured product. Advertisements can increase the sales of industrial products by making the customers aware of availability of different brands.

Advertisements sometimes are placed improperly in print and electronic media. It affects both the media and the product advertised, negatively.

By: Ashraf Naushahi

(Educator, Writer, Book-Reviewer, Specialist in English Literature, Translator)